Men have long been notoriously hard to buy for... now we know why.
Men feel they don’t really need a gift because when they want something, they buy it for themselves. It’s built into their nature; it’s the modern day manifestation of their primal hunter instinct. Need. Find. Get. Why must it be any more complicated than that?, they think.
When probed further about what they want, 20% of men said they could do with a new wallet and 10% suggested perhaps a new t-shirt.
When it comes to giving hints for what gifts they’d like, it seems men’s imagination escapes them when they’re put on the spot. So we went a step further and asked other questions to get inside a man’s head and figure out what he’d like to receive as a gift.
Maybe men aren't so hard to buy for after all?...
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